Friday, September 17, 2010

Lanvin for the Masses!

It's no secret by now that H&M is collaborating with creative director Alber Elbaz and menswear designer Lucas Ossenjriver of prestigous fashion house Lanvin so I decided to do some research on the history of it all. The pictures below are from Lanvin's fall 2010 ready-to-wear collection.


The company was founded by ex-milliner Jeanne Lanvin. The clothing she made for her children was noticed by a number of wealthy people who commissioned her to create clothes for their children and soon for them as well. By 1909 she had her own boutique and was granted the opportunity to become the first couturier by the Syndicat de la Couture.



Jeanne Lanvin was known for her eye for details. She had a knack for embroidery and beading, and was fond of light floral colours. Lanvin passed away in 1946 and in 2001 Alber Elbaz was appointed as creative director for the company.


Alber Elbaz began his career working for big names such as: Geoffrey Beene, Guy Laroche, and Yves Saint Laurent. He was soon dismissed by Tom Ford and then went on to work for Krizia.


Elbaz's Fall 2010 collection was one of my favourites as it added two of my favourite style themes tribal, and gothic. He showcased architectural silhouettes and gorgeous body-concious dresses accessorized with chunky statement jewelry. This UNICEF ambassador must have gotten a lot of inspiration from his birthplace, Moracco.


Die hard Lanvin fans can expect the collection to go on sale November 23 whilst a video of the collection will be available for viewing on November 2. H&M has gotten pretty crazy responses from fans of designer collections in the past and Lanvin is in good company. H&M has collaborated with designers such as: Karl Lagerfeld, Roberto Cavalli, Stella McCartney and Rei Kawakubo of Comme des Garcon. Fashionistas have been known to line up for days to get their hands on these designer duds and have also been known to fight tooth and french-tipped nail for them. That being said, I know on November 23 I'll be entering a battlefield and I just want to say for anyone whose thinking of snatching an Alber Elbaz piece out of my hands...bring it on! I've crafted an amazingly intense, but effective, H&M-designer-collabo workout since the first collaboration with Lagerfeld. Hope to see you there!

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